AdBasis creates, tags and tracks your search funnel metadata in order to isolate individual variables that make the biggest impact on ROI and performance.
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Easily and rapidly create ad tests for each “purchasing scenario” that makes sense for your brand. Test by keyword groups, demographics, product line or promotion.
If you’d like to run an ad test, but need to keep the alignment of your search terms for every ad group, use AdBasis dynamic content insertion. Test ad elements at scale without sacrificing performance.
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