If you’re like most people, you’re making a lot of resolutions this month. You may be trying to lose weight from the 53 pieces of pumpkin pie you’ve eaten since Thanksgiving or maybe you’re trying to be more dedicated to your ad testing regimen. If you’re conducting the later, this article will help.
To kick off 2016 the right way, AdBasis and AdvisorTV got together to discuss what's in store for digital marketing in 2016.
We have created a lot of ad tests, a LOT. We’re talking over 3,000 ad tests in 2015. Some are mobile ad tests, some are not; but no matter what industry, vertical, or audience, there are three magic words that can drastically improve your mobile conversion rate. It doesn’t matter if you’re B2B or B2C, you need mobile specific content and these three words will help.
Depending on how your organization is set up, there may be different teams assigned to CRO (conversion rate optimization) and PPC management. The definition of these efforts can vary but normally one team (or person) may be responsible for landing page design/testing and another is responsible for ad copy testing. Handling these separately is wrong.
Joe Putnam, the Director of marketing at iSpionage, a powerful competitive keyword research tool, recently contacted us about sharing their infographic titled “The Essence of AdWords in 876 Words.”
It’s an infographic based on content that Adam Kreitman wrote to explain the most important aspects of AdWords advertising in as few words as possible.
In a recent study, we analyzed the ad copy metadata associated with search ads from 60 eCommerce and SaaS companies. We looked at over 630M impressions, 1M individual ad variables, 250,000 ad creative variations, and over $2.5M worth of ad spend…we discovered some very interesting insights.
A Tester's Mentality: Do You Yearn?
Are you a paid acquisition manager dying to know the secrets of conversion rate optimization? Do you yearn for learning? Do you desire to unlock the creative combinations that perform best for your brand or the brands you manage? We know the pain, and testing is your solution.
Ad copy testing is absolutely vital for every growth marketer. Whether you are testing different ad copy for the same product/audience, or the same ad copy for various products/audiences, the entire testing process can become very difficult without a concrete approach.
One of the most versatile yet underrated variables that can be tested during the experimentation process is scheduling. The time of day and day of week can have a huge impact on the success and cost of your search and display ads.
Goal: Have an optimal ad for every time of day and day of week. AND discover the most optimal times & days.