Jason Puckett

October 25, 2016

Ad Copy Hack for Single Keyword Ad Groups (SKAGs) In AdWords

Managing Ad Copy for SKAGs

Ok, so you’re an SEM manager, you’ve built out this amazing single keyword ad group structure within your biggest campaigns, you’re ready for the highest possible alignment between your search terms and your ad copy/ landing...

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Jason Puckett

August 10, 2016

How to AB Split Test AdWords Expanded Text Ads

AdWords Expanded Text Ads must be AB split tested. This guide will tell you how to AB test these new expanded ads and how this differs from your current AB testing methods. AdWords has released Expanded Text Ads to all accounts, we are now left to look at our data and determine which creative options will work best. But how?

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Jason Puckett

July 10, 2016

How to Build Your Experiment Plan

Planning is a good thing. Clients, customers, or circumstances can occasionally put you in situations that are unplanned, but 90% of marketing growth can be tactical and thought out. Ad testing and conversion rate optimization is no different. Here are some tactics that you can use to approach your experiment plan for Q3.

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Jason Puckett

June 23, 2016

How Landing Page Testing Screwed Up CRO for Paid Acquisition

We Started From the Bottom (of the funnel), Now You’re Here (reading this article)

Paid acquisition is a major driver for many companies. Spending money on ads fuels customer acquisition, revenue and company-wide growth. Today, conversion rate optimization...

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Jason Puckett

May 25, 2016

AdWords Search Ads A/B Testing Guide

A/B Testing AdWords Search ads is the most effective way to successful campaigns. In this guide you'll learn how to effectively test your advertising for AdWords.

Guide 1

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Jason Puckett

May 15, 2016

One Multivariate Ad Test to Rule Them All

Multivariate ad testing is hard. Multivariate testing in AdWords requires spreadsheets, variable tracking, lots of excel knowledge, some Vlookups and a really good knowledge-base of ad testing fundamentals. Multiply that across a multitude of accounts, ad groups or campaigns and pretty soon a true multivariate test is unachievable within the confines of your day-to-day workload.

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Jason Puckett

April 19, 2016

5 Steps to Test and Optimize Your AdWords Mobile Ads

Benchmarking, testing and optimizing your mobile preferred ads in AdWords is becoming more and more important. In 2016 mobile traffic will surpass desktop traffic for most verticals and AdWords is already accounting for this. Our data tells us that mobile preferred ads have a drastically higher CTR than your current CTR benchmarks. Let’s look at how and why.

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