Multivariate ad testing is hard. Multivariate testing in AdWords requires spreadsheets, variable tracking, lots of excel knowledge, some Vlookups and a really good knowledge-base of ad testing fundamentals. Multiply that across a multitude of accounts, ad groups or campaigns and pretty soon a true multivariate test is unachievable within the confines of your day-to-day workload.
Benchmarking, testing and optimizing your mobile preferred ads in AdWords is becoming more and more important. In 2016 mobile traffic will surpass desktop traffic for most verticals and AdWords is already accounting for this. Our data tells us that mobile preferred ads have a drastically higher CTR than your current CTR benchmarks. Let’s look at how and why.
Joe Putnam, the Director of marketing at iSpionage, a powerful competitive keyword research tool, recently contacted us about sharing their infographic titled “The Essence of AdWords in 876 Words.”
It’s an infographic based on content that Adam Kreitman wrote to explain the most important aspects of AdWords advertising in as few words as possible.
Prior to the AdWords Final URL switch, if an AdWords manager was using 3rd party software to deploy new ad variations to AdWords (such as AdBasis), Marin would detect that new ads had been created, and automatically append a MKWID parameter to the Destination URL. This allowed users to deploy through other 3rd party tools and still utilize Marin tracking.
AdBasis now offers A/B & Multivariate testing for Mobile App Install ads. Now companies who are looking to improve app store optimization can do so through the AdBasis platform. The product is available to both agencies and advertisers, basically any organization looking to optimize ad content using app installs as the conversion goal.
On June 1st, AdBasis will migrate our experiment creation process to the upgraded URL format within AdWords. We are working hard to ensure this transition is seamless and that your current experiments will not be interrupted or altered.