Jason Puckett

May 9, 2017

Optimize Your Ad Testing Schedule and Structure — Six Best Practices

There comes a time in every advertisers' life when they are in the process of executing their ad copy testing plan and aren’t seeing the results they want. There is a BIG difference between running a test in your college stats class and implementing an experiment in a high-performing AdWords account. No longer can you simply flip to the back of a textbook to find the answer.

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Jason Puckett

February 10, 2017

We A/B Tested $45M in Google Search Ads - Here's What We Learned About Headlines

A/B testing AdWords search ads is hard… but this study will make it just a bit easier. Through improvements in advertising technology, uncovering optimal ad creative for every audience and “scenario” is not only possible, it’s a must.

Since Google released the Expanded Text Ad (ETA) back in August, we have all wondered how to write the best possible ads in order to maximize the newly available ad space. If you’re asking the question “What Works Best in ETA Headlines?” this article is the most helpful piece of content you’re going to read on the topic. Yes, lots of data. We are all going to need to make this transition by January 31st if you have not already done so, so get ready for some knowledge.

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Jason Puckett

October 25, 2016

Ad Copy Hack for Single Keyword Ad Groups (SKAGs) In AdWords

Managing Ad Copy for SKAGs

Ok, so you’re an SEM manager, you’ve built out this amazing single keyword ad group structure within your biggest campaigns, you’re ready for the highest possible alignment between your search terms and your ad copy/ landing...

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Joe DiVita

September 6, 2016

The Top 5 AdWords Scripts for Any Account

Here at AdBasis we are all about automation. One great tool that AdWords offers out of the box is the ability to add custom scripts to your AdWords account. These scripts allow users to automate tasks such as tagging / pausing keywords, creating custom data reports, detecting abnormalities within accounts, and a lot more.

Listed below are a few of our favorite scripts that we have used here at AdBasis for our own AdWords account.

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Jason Puckett

August 12, 2016

AB Test AdWords Expanded Text Ads - AdBasis

The ability to AB test Google AdWords Expanded Text Ads is now live in AdBasis. You might be scrambling to implement new creative and attempt to measure which creative is working in the account. Fear not, we are here to help.

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Jason Puckett

August 10, 2016

How to AB Split Test AdWords Expanded Text Ads

AdWords Expanded Text Ads must be AB split tested. This guide will tell you how to AB test these new expanded ads and how this differs from your current AB testing methods. AdWords has released Expanded Text Ads to all accounts, we are now left to look at our data and determine which creative options will work best. But how?

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Jason Puckett

May 25, 2016

AdWords Search Ads A/B Testing Guide

A/B Testing AdWords Search ads is the most effective way to successful campaigns. In this guide you'll learn how to effectively test your advertising for AdWords.

Guide 1

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